Today’s Marketing Objective: Making Customer Resource Management tools work for your business
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December 29, 2017

Today’s Marketing Objective: Making Customer Resource Management tools work for your business

Customer Resource (or Relationship) Management (CRM) programs are becoming increasingly more sophisticated to provide a layered strategy for developing and sustaining customer loyalty. You might say CRM software has grown up from an online Roladex to programs linked by sales incentives, marketing outreach, promotional tools, advertising campaigns and targeted audience research. With a number of CRM programs

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