Hit the road with U.S. soy: United Soybean Board Research creates new markets for soybeans
U.S.-grown soybeans used to make more flexible and durable rubber in both Goodyear tires and Skechers shoes. Whether you’re hitting the road for a run or a drive, you can now do so with soy-based rubber technology. U.S. soy is now available in Skechers footwear, thanks to their collaboration with The Goodyear Tire & Rubber Company
