Vermont launches ‘Seek & Savor’ agritourism campaign
Planning ahead for more summer road trip ideas? How about tasting what Vermont has to offer?
The Vermont Agency of Agriculture, Food & Markets (VAAFM) announced the launch of “Seek & Savor,” a statewide agritourism marketing campaign designed to connect visitors with Vermont’s authentic farm and food experiences.
Funded through a Federal-State Marketing Improvement Program (FSMIP) grant from USDA’s Agricultural Marketing Service (AMS), the campaign will run through autumn 2027 and aims to increase visibility, visitation and engagement with Vermont farms, food producers and agritourism destinations.
As part of the campaign, visitors can explore agritourism experiences across the state through expanded content on VermontVacation.com, making it easier to discover farms, food trails and seasonal activities.
“Vermont’s farms are at the heart of our communities, economy and identity,” said Anson Tebbetts, VAAFM Secretary. “‘Seek & Savor’ gives visitors and Vermonters a chance to experience the people, products and landscapes that make Vermont unique. From farm stands and maple producers to cheesemakers and farm stays, this initiative helps shine a light on Vermont’s rich agritourism economy while supporting the farmers and small businesses behind it.”
Over the next 18 months, “Seek & Savor” will promote Vermont agritourism through a coordinated set of marketing efforts, including:
- Hosting six social media influencers at agritourism destinations across the state
- Participating in three major travel and tourism trade shows
- Featuring agritourism information at Vermont state welcome centers
- Expanding digital outreach through social media, media placements and press coverage targeting both in-state and out-of-state audiences
- Supporting Vermont farms and businesses
To support participation, VAAFM has developed a suite of resources available to Vermont farms and agritourism businesses, including:
- An agritourism marketing toolkit to guide promotion and strategy
- Campaign guidelines for consistent use of “Seek & Savor” branding
- Downloadable logo files for use in marketing materials
- A free stock photo library showcasing Vermont agritourism experiences
All resources, along with campaign updates, are available at agriculture.vermont.gov/seeksavor.
Vermont farms and businesses are encouraged to ensure their offerings are listed on VermontVacation.com and to incorporate the campaign into their own marketing efforts.
