For beef producers, successfully engaging with your customer base is a real red meat issue. Danette Amstein is co-founder of Midan Marketing, a strategic marketing, research and creative agency that focuses solely on being champions for the value of meat. She has researched the beef consumer populat...

There are T-shirts and mugs joking about how relationships, often between spouses, suffer during cattle handling. While handling cattle can be stressful for both humans and animals, several critical factors can make the process less stressful for all. In a live online event, two experts discussed th...

The goal of beef cow/calf production is to wean one heavy, healthy calf with the greatest genetic potential to perform per cow, every year, according to Jesse Fulton. The director of Beef Quality Assurance for the University of Nebraska’s Extension program, Fulton spelled out the best way to go abou...

Adaptability traits are becoming more of a focal point in the cattle industry, according to Dr. Bob Weaber, a professor specializing in beef breeding and genetics at Kansas State University. Weaber, who also works as an Extension specialist at KSU, said that identifying desirable adaptability traits...