Beef Promotion Operating Committee approves FY26 Checkoff Plan of Work
Country Folks
September 30, 2025

Beef Promotion Operating Committee approves FY26 Checkoff Plan of Work

The Cattlemen’s Beef Board (CBB) will invest approximately $38.1 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications during FY26, subject to USDA approval.

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